DALLAS, June 1 /PRNewswire-FirstCall/ — Is it a nip, a tuck?  Nope, it’s a full facelift!  Southwest Airlines announces a fresh new look to http://mobile.southwest.com/.  To see the new application in action and to view Southwest’s blog post on the mobile site check out: http://www.blogsouthwest.com/blog/proud-be-a-mobile-junkieand-luv-our-new-mobi le-site. The mobile site is available among a variety of web enabled devices including the iPhone and Blackberry.

“Southwest knows our Customers run their lives via mobile devices and need access to southwest.com in an easy-to-view application,” said Southwest’s Vice President Marketing, Sales, and Distribution Kevin Krone.  ”Making a reservation, cancelling a reservation, and checking a Rapid Rewards account are now all possible via a handheld device. This marks our first step in providing a more complete southwest.com experience via a mobile or handheld device.”

Previously, Southwest mobile Customers had the ability to checkin for flights, cancel reservations, contact Southwest Airlines, and view Southwest’s terms and conditions.  Now, Southwest Airlines mobile Customers can also book a flight, log on to Rapid Rewards, view schedules, and check flight status.

“The redesign of the site provides Customers more options at just the touch of the screen or click of a button,” Krone said.  ”Mobile devices are a vital part of a traveler’s life, and Southwest will continue to enhance how we are represented on these devices.”

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