Airline Industry Leads in Mobile Web Performance

by Jarkko on June 16, 2009

: Image via Wikipedia

LEXINGTON, Mass., June 15 /PRNewswire/ — Five out of the top ten airline companies scored top marks for their mobile Web performance in May, according to new Mobile Web Experience Benchmark data published today by Gomez, Inc., the leader in Web application experience management and Web performance benchmarking, and dotMobi (http://dotmobi.mobi/), the company behind the .mobi Internet domain for identifying content that works on mobile phones. The May benchmark data also showed improvement in the mobile Web performance of the top search companies, with three brands achieving top scores.

The Gomez/dotMobi Mobile Web Experience Benchmarks compare and rank the mobile Web experiences provided by the top businesses in airline, banking and search by measuring five critical dimensions of success for mobile Web sites – readiness, discoverability, speed, success and consistency. May data for the Mobile Web Experience Benchmarks is now available at:

– Airlines: http://www.gomez.com/products/viewbenchmark.php?btype=102
– Banking: http://www.gomez.com/products/viewbenchmark.php?btype=103

– Search: http://www.gomez.com/products/viewbenchmark.php?btype=104

Until this recent set of results, only three companies had attained the top possible score of “five bars.” In the May benchmark, a total of eight companies attained this distinction. “Five bars” are awarded when a company scores at or above average in each of the following five core metrics:

– Discoverability – how readily a consumer can find the mobile Web site
using different URLs.
– Readiness – how well the mobile Web site renders on popular mobile
devices.
– Availability – the percentage of successful transactions or the
availability of a Web page.
– Response time – how long each page takes to download and the duration
of an entire transaction.

– Consistency – how well the mobile Web site performs on different
mobile carriers, in different geographies and timeframes.

“The popularity of the mobile Web is growing every day and end-users are becoming less tolerant of slow or poor mobile Web performance. So it is encouraging to see an upward swing in our benchmark results, with eight of the 25 brands we tested achieving top scores for their mobile Web experience in May,” said Matt Poepsel, Gomez’s VP of Performance Strategies. “The banking industry however has some catching up to do.”

The Gomez/dotMobi Mobile Web Experience benchmarks test mobile Web performance across major wireless networks by combining Gomez’s industry-leading solutions for measuring Web and mobile applications from the “outside-in” with tools from dotMobi. Benchmark methodology can be found at http://www.gomez.com/products/viewbenchmarkmethod.php?btype=102.