Image by Getty Images via Daylife
Amadeus today released a new survey that, for the first time, captures sentiment around emerging airline fee-for-service models, also known as ‘a la carte’ flying, from the people who are most impacted by them: air travelers. The telephone survey of 2,000 random adults in the U.S. (ages 18 or older) was conducted Oct. 16-20. Completing the “Flying A La Carte” survey were 735 adults (366 men and 369 women) who had flown at least once in the last 12 months. The margin of error is +/- four percent.
“Over the past year we have really seen the emergence of an ‘a la carte’ approach in air travel. So we wanted to hear from consumers because they ultimately determine what flies and what doesn’t in the marketplace,” said Robert Buckman, Director of Airline Distribution Strategies for Amadeus North America which commissioned the survey.
According to survey results, not surprisingly the majority of air travelers (85%) dislike paying fees for services they received free as little as a year ago. But it is telling that many consumers (52%) not only understand why airlines have embraced the ‘a la carte’ approach, but they also see value in the choices it brings to the flying experience.
Of the air travelers surveyed, 53 percent agree with the statement “I prefer the cheapest base ticket fare available so I can then pick and pay for extra services I want.” One in 10 say they do not mind paying for optional amenities individually. Only 18 percent prefer an all-inclusive ticket with its higher price. Less than a third of respondents think airlines have gone too far with new fees.
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