Air France and KLM launch Bluenity, The First Online Social Network for All Air Travellers
Who am I flying with on my next flight? Where can I get the best addresses for business and leisure anywhere in the world?
From November 7, Air France and KLM will jointly launch bluenity.com, the first social network website for all air travellers. Signing up with bluenity.com will enable travellers to share their top tips for hotels, restaurants and shopping anywhere in the world. Bluenity.com is unique in that it allows customers of both the airlines to make their flight schedule public and to get an update from other travellers about their flight arrangements. This means that travellers can meet online before they travel to arrange to share a taxi, for example, or to meet up in a lounge.
‘The reservation system operated by Air France and KLM is now on a par with the technology and functionalities offered by the web community. This is a response to those customers who would like to be proactive on their trip, whether they are travelling for professional or leisure purposes. From 7 November onwards, travellers and especially the 75 million customers who choose our two airlines every year, will be able, by using Bluenity, to meet before, during and after their flight’, said Patrick Roux, Senior Vice President Marketing at Air France KLM.
Martijn van der Zee, head of E-commerce at Air France KLM, adds ‘A growing number of people solely rely on the experience of others for all sorts of information. Bluenity.com offers all travellers an online and interactive platform to enrich their travel experience and that of others’.
bluenity.com enables travellers to:
- benefit from tips of other experienced travellers and well-travelled Air France and KLM staff.
- give advice, share travel experiences with other travellers.
- contact and meet other travellers throughout their journey.
- keep in touch with members of their personal community.
Available in 3 languages (French, English and Dutch), Bluenity is free of charge.
Bluenity was designed in partnership with Tripnity. The information and public exchanges available are moderated by a specialized company.
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I’m really looking forward to seeing how the Bluenity site performs. We at FreshNetworks are seeing the travel industry as a real growth area for use of social networking and online communities. From BA’s launch of Metrotwin to the various hotel chains with their blogs and communities.
What I’m most interested is seeing is how this site performs against thinks like the TripIt application on LinkedIn. Will people look for travel companions and others to share ideas with on the airline site or through a widget on their other social networks.
I wrote some more about this if anybody is interested:
http://blog.freshnetworks.com/2008/11/freshnetworks-social-media-diary-31102008-air-france-klm/
Matt Rhodes
FreshNetworks
Thank you Matt for your comment. I read you post about this and it is really good. You made me to bookmark your site
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